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Director of Community Relations (Sales/marketing) in Richmond, VA at Retirement Unlimited, Inc.

Date Posted: 12/5/2018

Job Snapshot

Job Description

The Towers Independent, Assisted Living and Memory Care Community in Richmond, Virginia is seeking a full-time Director of Community Relations. The Director is responsible for maintaining 100% occupancy through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community. Responsibilities:

  • Accurately tracks all sales and marketing activity. 
  • Maintains an up-to-date and accurate database for all prospects, professionals and responsible parties (families).
  • Responsible for the development and maintenance of a media list with contact information appropriate for the community.
  • Conducts tours of the community.
  • Assists in planning and implementing community marketing events. Attends all community marketing events and advertised activities as requested.
  • Works with the Director in promoting the resident referral program.
  • Responsible for networking activities within the community which includes the development of relationships with professionals and businesses designed to enhance the referral base of residents.
  • Responsible for the development and maintenance of the budget related to all marketing activities.
  • Responsible for evaluating the effectiveness of all planned advertisements and submits this information to the Corporate Director of Marketing annually.
  • Responsible for assisting the Corporate Director of Marketing with decisions related to the placement of all media and print advertisement.
  • Responsible for the development and distribution of press releases to announce appropriate activities within the community.

Job Requirements

  • Must possess sales ability.

  • Must be familiar with Windows operating systems, MS Office, email software and internet browsers.

  • Must have a high school diploma or equivalency. (Minimum of 2 year college degree preferred.)

  • Must have two years of successful experience in sales and marketing.

  • Must have the ability to communicate effectively in verbal and written form. 

  •  Must be able to work flexible hours, nights, weekends and holidays as required.

  • Must have strong customer service skills.

  • Must be able to exert up to 25 lbs. of force occasionally to lift, carry, push, pull or otherwise

    move objects.


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